Customer Relationship Management (CRM) memanfaatkan teknologi informasi,diperlukan oleh perusahaan, baik skala besar maupun skala kecil danUKM, di dalam proses manajemen, identifikasi, pemantauan, dan menargetkan pelanggan yang berpotensi tinggi terhadap kemajuan bisnis perusahaan, sekaligus menjaga hubungan baik dengan para pelanggan. Bukuini bukan hanya menyajikan ulasanteori, tapi juga prakt…
Artificial Intelligence in Industry 4.0 and 5G Technology Explores innovative and value-added solutions for application problems in the commercial, business, and industry sectors As the pace of Artificial Intelligence (AI) technology innovation continues to accelerate, identifying the appropriate AI capabilities to embed in key decision processes has never been more critical to establishi…
A thoroughly updated edition of the classic guide to project management of construction projects For more than thirty years, Construction Project Management has been considered the preeminent guide to all aspects of the construction project management process, including the Critical Path Method (CPM) of project scheduling, and much more. Now in its Sixth Edition, it continues to provide a solid…
Brand adalah nama, ketentuan, design, symbol atau apapun yang dapat menjadi alat untuk mengindetifikasi sebuah produk baik barang atau jasa, sekaligus menjadi pembeda antara satu penjual dengan penjual lainnya. Esensi sebuah brand tidak hanya sebatas untuk memperkenalkan sesuatu kepada orang lain, atau untuk dikenal oleh orang lain. Lebih dalam dari itu esensi brand menggambarkan makna seberapa…
For junior/senior undergraduate and first-year graduate courses in Operations Research in departments of Industrial Engineering, Business Administration, Statistics, Computer Science, and Mathematics. Operations Research provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR bas…
This edited book presents cutting edge international research in operations management sustainability and topical research themes. As the sustainability agenda gains greater prominence and momentum throughout society, business actors and stakeholders are increasingly concerned with the impact of current business operations. There is a growing need for OM research and practice which reflects the…
Research collaboration is a critical enabler for scientific knowledge production and innovation but poses significant challenges, particularly if it is carried out in a distributed and geographically dispersed fashion. Jens-Henrik Soeldner investigates how social research networking sites can help make scientific collaboration in management research more productive and successful. The author bu…
Based on the 2018 International Joint Conference on Industrial Engineering and Operations Management (IJCIEOM) conference that took place in Lisbon, Portugal, this proceedings volume is the first of two focusing on mathematical applications in digital transformation. The different contributions in this volume explore topics such as modelling, simulation, logistics, innovation, sustainability, h…
This book provides a comprehensive exchange of information on current developments in the management of manufacturing systems and Industry 4.0. The book’s contributions establish channels of communication and disseminate knowledge among professionals working in manufacturing and related institutions. It features submissions from experts, researchers, academicians and practitioners in relevant…
As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The chann…
Software startups make global headlines every day. As technology companies succeed and grow, so do their engineering departments. In your career, you'll may suddenly get the opportunity to lead teams: to become a manager. But this is often uncharted territory. How can you decide whether this career move is right for you? And if you do, what do you need to learn to succeed? Where do you start? H…
This book presents the concept of value as the central component to success and longevity of the global ICT industry player, Huawei. It provides examples of how Huawei focuses on customers to pursue sustainable and profitable growth rather than focusing on capital market valuation which is a familiar scenario among Western companies. It is the business departments that are the creators of value…